What's Happening?
Jacob Cooper, a 29-year-old entrepreneur, transitioned from a high-paying tech job to start a pizza bagel business in New York City. After experiencing burnout in his previous role as Chief Technology Officer at an AI company, Cooper decided to pursue
his passion for food. He launched Pizzabagel.nyc in January 2025, and the business has since generated significant revenue, reaching $20,000 in September alone. Cooper's business model includes pop-ups, catering, and farmers markets, offering six varieties of pizza bagels. Despite the challenges of weather and lack of experience in the food industry, Cooper has reinvested profits back into the business and plans to expand into grocery store freezer aisles.
Why It's Important?
Cooper's venture into the food industry highlights the growing trend of home-based businesses and the potential for innovation in traditional markets. His success demonstrates the viability of small-scale food enterprises in urban settings, contributing to local economies and job creation. The business model, which leverages pop-up events and farmers markets, reflects a shift towards flexible and adaptive retail strategies. Cooper's story may inspire other entrepreneurs to explore opportunities outside conventional career paths, potentially leading to increased diversity and creativity in the business landscape.
What's Next?
Cooper aims to expand his business by entering the consumer packaged goods market, specifically targeting grocery store freezer aisles. This move could significantly increase his market reach and establish Pizzabagel.nyc as a recognized brand. As events slow down in winter, Cooper plans to focus on this strategic expansion, which he believes will ensure long-term success. The potential entry into grocery stores could also lead to partnerships with larger food distributors, further scaling his business operations.
Beyond the Headlines
Cooper's journey from tech to food underscores the importance of adaptability and resilience in entrepreneurship. His willingness to learn from past mistakes and seek help in unfamiliar industries highlights the value of continuous learning and collaboration. The ethical dimension of his business, focusing on quality and customer satisfaction, may set a standard for other food startups. Additionally, Cooper's story reflects broader cultural shifts towards valuing personal fulfillment and work-life balance over traditional career success.
