What's Happening?
New York has become the first state to pass legislation requiring transparency in the use of AI-generated actors and the commercial use of a deceased person's likeness. Governor Kathy Hochul signed two bills on December 11, 2025, aimed at regulating the entertainment
and advertising industries. The first law mandates that advertisers disclose when AI-generated actors are used in commercials. The second law requires consent from a deceased person's heirs or estate before their name, image, or likeness can be used commercially. This legislation addresses concerns over the unchecked use of AI, which has blurred the lines between digital creations and reality, potentially impacting jobs and consumer trust.
Why It's Important?
The legislation marks a significant step in regulating AI's role in the entertainment industry, setting a precedent for other states. By mandating transparency and securing consent, New York aims to protect artists and consumers, ensuring that human creativity and integrity are prioritized. The laws have garnered support from the Screen Actors Guild, highlighting the importance of protecting workers in the film and television industry. This move could influence national policy, as it addresses the ethical and economic implications of AI in media, potentially leading to broader regulatory measures across the U.S.
