What's Happening?
Japanese VR studio Thirdverse is collaborating with Sanrio to release 'Hello Kitty Skyland,' a social VR game set to launch in early access at the end of 2025. The game will be available on Quest and other major VR platforms, offering free-to-play access with in-app purchases. Players will explore a virtual world inhabited by Sanrio characters, engaging in multiplayer experiences, item crafting, and avatar customization.
Why It's Important?
The introduction of 'Hello Kitty Skyland' marks a significant expansion of the Hello Kitty brand into the VR gaming space. This development may attract fans of Sanrio characters and VR enthusiasts, potentially boosting VR adoption rates. The game's focus on social interaction and customization aligns with trends in immersive gaming experiences, offering new opportunities for engagement and community building.
What's Next?
The game will launch in early access, allowing players to experience its features and provide feedback for future updates. The Hello Kitty Skyland Creator Program invites creators to contribute to the game's development, potentially enhancing its content and appeal. The game's success could lead to more Sanrio-themed VR experiences.
