What's Happening?
The Council of Australian Tour Operators (CATO) members have overwhelmingly voted in favor of merging with the Australian Travel Industry Association (ATIA). This decision, made during a CATO Extraordinary General Meeting, will create a single, unified
peak body for Australia's travel agents, tour operators, wholesalers, and travel management companies. The merger is set to take effect on July 1, 2026, contingent upon ATIA members adopting a new constitution at their upcoming AGM. The CATO division will be formally constituted within ATIA, retaining its name and securing a guaranteed board seat for its chair. This merger follows a comprehensive consultation process involving webinars, briefings, and direct member engagement across major Australian cities.
Why It's Important?
The merger between CATO and ATIA is significant as it consolidates the representation of Australia's travel industry under one umbrella, potentially enhancing advocacy and growth opportunities. By unifying their efforts, the organizations aim to elevate the profile of touring and strengthen their influence in shaping industry policies. This move is expected to streamline operations, reduce administrative duplication, and provide greater value to members. The merger also ensures that tour operators and wholesalers have a dedicated voice and representation in the broader travel ecosystem, which could lead to more coordinated and effective industry strategies.
What's Next?
Following the merger, CATO members will transition into the ATIA framework, with the first full year of ATIA membership covered by existing CATO funds for CATO-only members. The organizations plan to work together to deliver enhanced value to their members and the traveling public. The next significant event for CATO members is the CATO Members Dinner & Hall of Fame Awards in Sydney on June 25, 2026, which will serve as a platform for further engagement and celebration of the merger.
