What's Happening?
Fore Consulting, founded by former executives from Behaviorally, has launched a new consumer insight consultancy. The firm aims to leverage behavioral science, artificial intelligence, and human intelligence to provide brands with deeper understanding
of consumer behavior. Fore Consulting seeks to move beyond traditional automated dashboards and benchmarks, offering context and guidance to brands on consumer preferences and decisions. The consultancy has already partnered with several fast-moving consumer goods (FMCG) brands to enhance their market strategies.
Why It's Important?
The launch of Fore Consulting represents a shift in the consumer insight industry towards more nuanced and context-driven analysis. By integrating AI and behavioral science, the consultancy offers brands a more comprehensive understanding of consumer behavior, which can lead to more effective marketing strategies and product development. This approach addresses the growing demand for clarity and actionable insights in a data-saturated market, potentially giving brands a competitive edge in understanding and influencing consumer choices.
What's Next?
Fore Consulting is expected to expand its partnerships with FMCG brands and explore collaborations with other sectors seeking to enhance their consumer insight capabilities. The consultancy's approach may inspire other firms to adopt similar methodologies, potentially leading to broader industry changes in how consumer data is analyzed and utilized. Brands working with Fore Consulting can anticipate more tailored insights that could inform their marketing and product strategies, ultimately aiming to increase consumer engagement and loyalty.
