What is the story about?
What's Happening?
Goodness Plant, a women- and AAPI-owned snack company, has launched Bangkok Bites, a new line of Thai-inspired plant-based protein snacks in the U.S. The collection includes protein chips and vegan jerkies, each offering 10-18 grams of soy-based protein per pack. The snacks are designed to combine authentic Thai flavors with modern nutritional expectations. The launch follows a rebranding effort and will be showcased at the Winter Fancy Food Show 2026 in San Diego.
Why It's Important?
The introduction of Bangkok Bites reflects the growing demand for high-protein, plant-based snacks in the U.S. market. It highlights the trend of incorporating global flavors into everyday snacking, catering to diverse consumer preferences. The launch positions Goodness Plant as a key player in the better-for-you snack category, appealing to vegan, flexitarian, and health-conscious consumers. This development also underscores the influence of cultural heritage in modern food innovation.
What's Next?
Goodness Plant plans to showcase additional innovations and expanded packaging at the Winter Fancy Food Show 2026. The company aims to attract buyers, distributors, and media to explore its latest offerings. The success of Bangkok Bites could lead to further expansion and product development, potentially influencing the plant-based snack industry.
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