What's Happening?
The Taurasi Group has launched sales for luxury condos in a historic Hoboken building that was once a pudding factory. The building, located at 38 Jackson Street, has been transformed into Southend Lofts, a boutique collection of 110 residences. The development
features more than 20,000 square feet of indoor and outdoor amenities, with pricing starting at $795,000 for one-bedroom units. The project preserves the building's industrial character while integrating modern design elements. The interiors, designed by D&G Interiors + Design, offer expansive layouts with up to 15-foot ceilings and custom kitchens. The building also includes a range of amenities such as a rooftop terrace, fitness center, and co-working lounge.
Why It's Important?
This development represents a significant investment in Hoboken's real estate market, offering a blend of historic charm and modern luxury. It caters to buyers seeking proximity to Manhattan while enjoying the amenities and lifestyle Hoboken offers. The project is likely to attract interest from New York City buyers, contributing to the area's economic growth and urban development. The adaptive reuse of the building highlights a trend in preserving historical structures while meeting contemporary housing demands.
What's Next?
Sales and marketing for Southend Lofts are being overseen by Brown Harris Stevens Development Marketing NJ. The project is expected to draw strong interest from potential buyers, particularly those from New York City. As the development progresses, it may influence further real estate investments and urban revitalization efforts in Hoboken.
Beyond the Headlines
The transformation of the former pudding factory into luxury condos reflects broader trends in urban development, where historical preservation meets modern living standards. This approach not only enhances the architectural landscape but also contributes to sustainable development practices by repurposing existing structures.












