What's Happening?
BMG has announced the appointment of Monti Olson as the executive vice president of publishing for North America, marking his return to the company. Olson previously served at BMG from 2018 to 2022 and will now lead the company's publishing A&R and creative administration teams. His responsibilities include overseeing new signings and catalog acquisitions, guiding growth strategies across Los Angeles, Nashville, and New York, and serving on the Global Strategy Committee. Olson will initially report to Thomas Scherer, president of global catalog recordings and music publishing for North America, and later to CEO Thomas Coesfeld. Prior to rejoining BMG, Olson was president and founding partner of Litmus Music, where he led significant deals with artists such as Katy Perry and Keith Urban.
Why It's Important?
Monti Olson's return to BMG is significant for the company's strategic direction in music publishing. His leadership is expected to enhance BMG's position as a songwriter-first partner, leveraging his extensive experience in frontline publishing and catalog acquisitions. Olson's appointment comes at a crucial time for BMG and the music industry, as the company aims to scale its operations and expand its influence in North America. His expertise and network are anticipated to drive BMG's publishing strategy and contribute to the company's growth, benefiting songwriters and the broader music industry.
What's Next?
Olson's leadership is expected to play a transformative role in shaping BMG's future growth. As he takes on his new role, stakeholders in the music industry will likely monitor how his strategies impact BMG's market position and influence in music publishing. The company's focus on songwriter-first initiatives and catalog acquisitions may lead to new partnerships and opportunities for artists, potentially reshaping industry standards and practices.
Beyond the Headlines
Olson's appointment highlights the ongoing trend of music companies prioritizing catalog acquisitions and strategic growth in key markets. This move reflects broader industry shifts towards consolidating creative assets and enhancing competitive advantage through experienced leadership. The emphasis on songwriter-first strategies may also influence ethical considerations in artist partnerships and rights management.
