What's Happening?
Kai Yang Chan and Jiayi Zhuo, a couple who met on Tinder at age 19, have successfully expanded their Singapore-based bakery, Cake Inspiration, to generate over $650,000 annually. Originally started by
Zhuo's parents as a home-based bakery, the business faced challenges during the pandemic, prompting Zhuo to join and revitalize it. She introduced new brands targeting Gen-Z and pet owners, which helped sustain the business. Chan later joined full-time, implementing strategies to sell to other businesses and enhance online presence, targeting celebrities and influencers.
Why It's Important?
The success of Cake Inspiration highlights the potential for small businesses to thrive by adapting to market demands and leveraging social media. By targeting specific demographics like Gen-Z and pet owners, the couple has diversified their offerings and increased revenue. Their approach to business-to-business sales and celebrity engagement demonstrates innovative strategies that can be emulated by other small businesses seeking growth. This case underscores the importance of adaptability and creative marketing in the competitive food industry.
