What's Happening?
FIFA has announced the first phase of ticket sales for the 2026 World Cup, which will be held in the U.S., Mexico, and Canada. The presale begins with a lottery system allowing fans to purchase tickets for up to ten matches. Approximately one million tickets will be available in this initial phase, representing one-sixth of the total tickets for the tournament. The World Cup will start on June 11 in Mexico City and conclude on July 19 in East Rutherford, New Jersey. Ticket prices range from $60 for group-stage matches to $6,730 for the final. Hospitality tickets are also available, with prices from $3,500 to $73,200 per person.
Why It's Important?
The 2026 World Cup is significant as it marks the second time the tournament will be hosted in the U.S., with expanded participation from 48 teams playing 104 matches. The event is expected to break attendance records set in 1994, the last time the U.S. hosted the World Cup. FIFA anticipates generating over $3 billion from ticket and hospitality sales, reflecting the high demand and economic impact of the event. The variable pricing strategy aims to adapt to market demand, potentially preventing issues experienced during previous tournaments.
What's Next?
Fans interested in purchasing tickets must register for a FIFA ID and enter the presale lottery. Successful applicants will be notified and given a date to purchase tickets starting October 1. The draw for match opponents will occur at the Kennedy Center in Washington D.C., influencing ticket prices based on desirability. FIFA will continue to monitor demand and adjust pricing accordingly, ensuring a successful ticketing process.
