What's Happening?
The Texas high school football state championships are set to take place at AT&T Stadium from December 17 to 20, 2025. The University Interscholastic League (UIL) has partnered with Dave Campbell’s Texas Football
and the streaming platform Victory+ to provide free, ad-supported coverage of all 12 championship games. This partnership aims to increase accessibility for viewers across the state, allowing them to watch the games without a subscription. The championship games will cover all divisions from Class 1A to 6A, with the schedule starting with the six-man Class 1A title games and concluding with the 6A Division II matchup. Tickets for the event will be available exclusively through SeatGeek starting December 1, with prices set at $20 for the general public and $15 for participating schools using a special code.
Why It's Important?
The partnership with Victory+ marks a significant shift in how high school sports are broadcasted, potentially setting a precedent for future events. By offering free streaming, the UIL is making the games more accessible to a wider audience, which could increase viewership and engagement with high school sports. This move also reflects broader trends in sports broadcasting, where digital platforms are increasingly used to reach audiences. The decision to host the championships at AT&T Stadium, a venue known for its association with the Dallas Cowboys, underscores the importance of high school football in Texas culture and its role in community engagement.
What's Next?
As the championship dates approach, schools and fans are preparing for the event, with tickets going on sale December 1. The use of digital tickets and the partnership with Victory+ may lead to increased attendance and viewership, as fans can easily access the games from home. The success of this streaming initiative could influence future decisions by the UIL and other sports organizations regarding event coverage and accessibility. Additionally, the outcome of the games will likely impact local communities, as high school football is a significant cultural event in Texas.
Beyond the Headlines
The move to digital streaming and ticketing reflects broader technological shifts in sports management and fan engagement. This transition to digital platforms may raise questions about data privacy and the digital divide, as not all fans may have access to the necessary technology. Furthermore, the emphasis on digital solutions could lead to discussions about the future of in-person attendance at sporting events and how organizations balance physical and virtual experiences.
