What's Happening?
Jenna Ortega made a striking appearance at the 2025 Emmy Awards, showcasing a bold fashion choice that underscores the influence of TikTok on red carpet styles. Ortega wore a standout ensemble from Sarah Burton's debut collection for Givenchy, featuring a broken chandelier top adorned with crystals, paired with a low-waisted black maxi skirt with a thigh-high slit and strappy black platforms. This daring look is part of a broader trend of 'naked dressing,' which has been gaining traction on social media platforms like TikTok. Ortega's choice reflects a shift towards more avant-garde and unconventional styles, as seen in other recent fashion events.
Why It's Important?
Ortega's fashion choice at the Emmys is significant as it highlights the growing impact of social media, particularly TikTok, on mainstream fashion. The platform has become a powerful tool for setting trends and influencing public perception of style, with users often embracing bold and experimental looks. This trend towards 'naked dressing' and avant-garde fashion could lead to a broader acceptance of diverse styles in formal settings, challenging traditional norms of red carpet attire. For designers, this represents an opportunity to reach new audiences and experiment with innovative designs that resonate with a younger, more digitally engaged demographic.
Beyond the Headlines
The influence of TikTok on fashion extends beyond individual style choices, potentially affecting the fashion industry's marketing strategies and design processes. As more consumers turn to social media for fashion inspiration, brands may increasingly collaborate with influencers and content creators to promote their collections. This shift could democratize fashion, giving rise to new voices and perspectives in the industry. Additionally, the emphasis on bold and unconventional styles may encourage designers to push creative boundaries, leading to a more dynamic and diverse fashion landscape.
