What is the story about?
What's Happening?
Revive Collagen, a leading UK-based luxury collagen brand, has appointed Shawn Hayes as President, Americas, to spearhead its expansion into the U.S. market. Hayes, a seasoned veteran in the beauty industry, previously held a CEO role at Wyn Beauty, a brand associated with tennis player Serena Williams. His experience includes scaling well-known beauty brands such as Mane by Jen Atkin, e.l.f. Cosmetics, and Revolution Beauty. At Revive Collagen, Hayes will focus on driving the brand's growth strategy and maximizing its value in the wellness sector, leveraging his extensive industry experience.
Why It's Important?
The appointment of Shawn Hayes is a strategic move for Revive Collagen as it seeks to capitalize on the growing wellness trend in the U.S. beauty market. Hayes' expertise in scaling beauty brands positions Revive Collagen to effectively navigate the competitive landscape and expand its market presence. The U.S. expansion is significant for Revive Collagen, as it aims to tap into a larger consumer base and increase its brand recognition. This move could potentially lead to increased sales and market share in the lucrative wellness and beauty industry.
AI Generated Content
Do you find this article useful?
