What's Happening?
The Washington, D.C. chapter of the Hospitality Sales and Marketing Association International (HSMAI) is hosting its annual Directors Roundtable on November 20 at the Hyatt Regency Crystal City in Arlington,
Virginia. The event will feature prominent figures in the hospitality industry discussing the DMV hotel market, 2026 marketing trends, and scenario planning for unique risk factors. Speakers include Bart Berkey, Melissa Riley, Kristi White, Jennifer Hill, and Stephanie Smith. The roundtable aims to provide insights into mission-driven leadership, team culture, and measurable outcomes, focusing on enhancing client experiences and embracing digital innovation.
Why It's Important?
The Directors Roundtable is significant for professionals in the hospitality industry as it offers a platform for sharing insights and strategies that can drive sustainable success. By focusing on leadership and innovation, the event aims to equip attendees with the tools needed to navigate the evolving landscape of hospitality. This is particularly important in the DMV area, where unique market conditions require tailored approaches to sales, marketing, and revenue management. The event also fosters networking and collaboration among industry leaders, which can lead to new partnerships and business opportunities.
What's Next?
Following the roundtable, attendees are expected to implement the strategies and insights gained into their respective roles within the hospitality industry. The event may lead to increased collaboration among professionals and organizations, driving innovation and growth in the DMV hotel market. HSMAI DC will continue to support its members through educational programs and networking opportunities, fostering a community of professionals dedicated to advancing the hospitality industry.
Beyond the Headlines
The roundtable highlights the importance of leadership and innovation in the hospitality industry, emphasizing the need for empathy and accountability in driving meaningful results. As the industry faces challenges such as digital transformation and changing consumer expectations, events like this provide valuable guidance on how to adapt and thrive. The focus on mission-driven leadership and team culture underscores the role of human capital in achieving business success.
