What's Happening?
The Nature Positive Tourism Partnership, comprising the World Travel & Tourism Council (WTTC), UN Tourism, and the World Sustainable Hospitality Alliance, has announced a new webinar series aimed at promoting
sustainable travel practices. The series, titled 'Nature Positive Tourism Explained,' seeks to address key challenges in adopting a nature-positive approach within the travel and tourism sector. The webinars will provide guidance on identifying priority action areas, aligning operations with biodiversity issues, and forming effective partnerships to drive meaningful change. The first session, 'Regenerating Destinations Through Nature Positive Tourism,' is scheduled for November 19, 2025, and will be hosted by the WTTC.
Why It's Important?
This initiative is significant as it addresses the growing need for the travel and tourism industry to adopt sustainable practices that support nature conservation. By focusing on nature-positive tourism, the partnership aims to bridge the gap between business operations and environmental protection, potentially leading to more sustainable livelihoods and conservation efforts. The series could influence industry standards and encourage businesses to integrate biodiversity considerations into their operations, ultimately benefiting both the environment and local communities.
What's Next?
Following the initial webinar, the series will continue with sessions on monitoring and disclosing nature-related risks and impacts, and reducing environmental impact through supply chain collaboration. These sessions are expected to provide actionable insights and tools for industry stakeholders to implement sustainable practices. The outcomes of these webinars could lead to increased collaboration among tourism businesses, governments, and conservation organizations, fostering a more sustainable travel industry.











