What is the story about?
What's Happening?
Beauty advent calendars are hitting the shelves earlier than usual this year, with several brands already opening waitlists for their highly anticipated releases. British brands such as Harrods, Selfridges, Cult Beauty, and Lookfantastic are leading the charge, offering teasers for their soon-to-launch calendars. Charlotte Tilbury has also shared virtual photos of her holiday set, encouraging customers to join the waitlist. Anthropologie has launched its 2025 beauty advent calendar, infused with whimsy. These calendars feature a range of products from skincare to makeup, with some offering full-size items and others travel-size products.
Why It's Important?
The early release of beauty advent calendars reflects the growing consumer demand for holiday-themed products well before the festive season. This trend allows brands to capitalize on the excitement surrounding holiday shopping, potentially boosting sales and customer engagement. For consumers, these calendars offer a curated selection of beauty products, often at a discounted price, making them attractive gift options. The inclusion of luxury brands and exclusive items can enhance brand loyalty and attract new customers seeking high-value beauty products.
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