What's Happening?
Borderlands 4 has set a new record for launch month dollar sales in the U.S., outperforming previous titles in the franchise. According to Circana, the game was the best-selling premium video game of September and ranked as the third best-selling game of 2025
so far. The game's success is attributed to its pricing strategy, with multiple editions available at higher price points than its predecessor, Borderlands 3. Despite performance issues affecting its Steam reviews, Borderlands 4 has achieved significant commercial success.
Why It's Important?
The commercial success of Borderlands 4 highlights the impact of strategic pricing and broad platform availability on video game sales. By launching across multiple platforms, including Steam, the game reached a wider audience, contributing to its record-breaking revenue. This approach may influence future game launches, encouraging publishers to consider diverse pricing models and platform strategies to maximize sales. The game's performance issues, however, underscore the importance of post-launch support and updates to maintain player satisfaction.
What's Next?
Gearbox is expected to continue addressing performance issues through patches and updates, with a 'Day 30 Update' anticipated to improve the game's stability. The ongoing support for Borderlands 4 reflects a commitment to enhancing the player experience and addressing community feedback. As the game continues to perform well commercially, Gearbox may explore additional content expansions or collaborations to sustain player engagement and capitalize on its success.
