What's Happening?
Kylie Jenner and Hailey Bieber have been spotted reliving the 2010s with teal hair and green tea boba, reminiscent of their early social media days. The duo's nostalgic look and activities evoke memories of quintessential Los Angeles weekends, characterized by visits to iconic locations like Urth Caffé. Their style choices and social media presence highlight the enduring influence of past trends and the appeal of nostalgia in fashion and lifestyle.
Why It's Important?
Jenner and Bieber's embrace of nostalgia reflects a broader cultural trend where past styles and experiences are revisited and celebrated. Their influence as fashion icons can drive consumer interest in retro styles and products, impacting market trends and brand strategies. The appeal of nostalgia offers opportunities for brands to connect with consumers through familiar and comforting themes.