What's Happening?
Torrid has announced the opening of its 2025 Casting Call, inviting plus-size women from the U.S. and Canada to participate in a model search that celebrates self-expression and individuality. The initiative, which has been a platform for curvy women sizes 10-30, aims to break traditional fashion industry norms by highlighting diverse beauty. Last year, over 11,000 women participated, with Essence Sugar, a mechanical engineer from Florida, emerging as the winner. This year, applicants can submit photos and a video online, with 30 finalists being selected for public voting. The top 15 will attend a bootcamp in Los Angeles, culminating in a professional photoshoot. The winner will receive a $15,000 Torrid wardrobe, $5,000 in cash, and a starring role in the 2026 campaign.
Why It's Important?
The Torrid Casting Call is significant as it promotes inclusivity and diversity in the fashion industry, challenging the conventional standards of beauty. By providing a platform for plus-size women, Torrid is not only expanding representation but also empowering individuals to embrace their uniqueness. This initiative reflects a broader societal shift towards acceptance and celebration of all body types, potentially influencing other fashion brands to adopt similar inclusive practices. The campaign also offers substantial opportunities for participants, including mentorship and exposure, which can lead to career advancements and personal growth.
What's Next?
The next steps for the Torrid Casting Call include the selection of finalists and the public voting process. The finalists will participate in a bootcamp in Los Angeles, where they will receive mentorship and engage in content creation activities. The campaign will culminate in the announcement of the winner on November 11, who will then prepare for the 2026 Torrid campaign. The event in Los Angeles on October 4 will provide additional opportunities for applicants to enhance their submissions with professional guidance.
