What's Happening?
Kimberly-Clark Professional has introduced the ReNew service, an evolution of its RightCycle Program, aimed at providing comprehensive solutions for recycling hard-to-recycle hygiene products. The ReNew Program, launched
in September 2025, builds on the success of the RightCycle Service by offering expanded waste recovery and circular innovation solutions. This initiative reflects Kimberly-Clark's commitment to sustainability and environmental responsibility. The program collects used items such as hand towels and dispensers, transforming them into new materials to support zero waste targets and ESG commitments. The ReNew Program is co-funded by Kimberly-Clark Professional and its customers, promoting a shared responsibility model.
Why It's Important?
The launch of the ReNew Program signifies a significant step towards sustainability in the hygiene industry. By providing an end-to-end recycling solution, Kimberly-Clark Professional is helping businesses reduce their environmental impact and meet their sustainability goals. This program not only supports waste management but also encourages industry-wide progress by accepting competitor products. The initiative is expected to enhance customer confidence in choosing high-performance hygiene products with responsible recovery solutions. The program's expansion into new markets and regions across Europe and the UK further underscores its potential impact on global sustainability efforts.
What's Next?
Kimberly-Clark Professional plans to expand the ReNew Program into new markets and regions across Europe and the UK, with further growth anticipated for 2026 and beyond. The program aims to engage more businesses with waste management goals, fostering a community committed to making a measurable difference in sustainability. Regular CO2 and waste diversion reports will be provided to help organizations quantify and communicate their sustainability efforts effectively. The continued growth and expansion of the ReNew Program highlight Kimberly-Clark's dedication to enhancing environmental responsibility and circular solutions.
Beyond the Headlines
The ReNew Program's focus on circular solutions and industry-wide progress presents ethical and cultural implications for the hygiene industry. By accepting competitor products, Kimberly-Clark Professional is promoting collaboration over competition, which could lead to broader industry changes in sustainability practices. The program's emphasis on shared responsibility and transparency in sustainability efforts may influence other companies to adopt similar models, potentially leading to long-term shifts in corporate environmental strategies.
