What's Happening?
Awake Window & Door Co., a luxury glass window and door manufacturer based in Gilbert, Arizona, has adopted a unique hiring model that employs a significant number of formerly incarcerated individuals. Under the leadership of President Scott Gates, the company has seen substantial growth, with sales projected to exceed $30 million in 2025, up from just under $200,000 in 2021. Gates emphasizes the company's mission to focus on the potential and future of these individuals rather than their past mistakes, which has allowed Awake to tap into a pool of untapped talent. This approach has not only provided a competitive advantage in a tight labor market but has also fostered a strong company culture centered around a mission-driven business model.
Why It's Important?
Awake Window & Door Co.'s hiring model is significant as it addresses the issue of mass incarceration and high recidivism rates by providing employment opportunities to formerly incarcerated individuals. This approach not only helps reduce recidivism by offering stable jobs but also challenges the stigma associated with hiring individuals with a justice-involved background. By demonstrating the success of second-chance hiring, Awake sets an example for other companies to consider similar models, potentially leading to broader societal changes in employment practices and reducing barriers for marginalized groups. The company's growth and success highlight the potential benefits of integrating social responsibility into business strategies.
What's Next?
Awake Window & Door Co. plans to continue expanding its product offerings, including developing triple-pane solutions for rigorous winter weather conditions. Additionally, the company is launching 'Awake Gadflies,' a series of communication channels aimed at educating other businesses on the benefits and best practices of second-chance hiring. This initiative seeks to inspire other companies to adopt similar hiring models, emphasizing the moral and strategic advantages of employing formerly incarcerated individuals. As Awake continues to grow, it remains committed to its mission of providing opportunities and fostering a culture of inclusivity and purpose.
