What's Happening?
Mintel has released its predictions for the beauty trends of Autumn/Winter 2025, highlighting a shift towards moodier and grittier styles. The trends are characterized by a blend of nostalgic aesthetics
and bold modern experimentation. Key movements include updated vintage glamour, a revival of gothic anti-glamour, and unexpected pops of vibrant color. The vintage glamour trend reinterprets classic beauty from iconic periods like the 1560s Renaissance and the 1960s, emphasizing pearlescent skin and sculpted features. The gothic anti-glamour trend is fueled by upcoming films like Frankenstein, featuring smudged eyeliner and deep lip colors. Additionally, pastels are making an appearance in autumn palettes, with shades like butter yellow and neon mint redefining seasonal beauty.
Why It's Important?
These beauty trends reflect a broader cultural shift towards individuality and self-expression. Brands have the opportunity to connect with consumers by offering period-inspired collections and tutorials that align with these trends. The revival of gothic anti-glamour and the introduction of pastels in autumn palettes demonstrate a departure from traditional beauty norms, encouraging consumers to explore new styles. This shift could impact the beauty industry by driving demand for products that support creative experimentation and self-expression, potentially leading to increased sales and brand loyalty.
What's Next?
Brands are likely to respond by developing new product lines that cater to these emerging trends. This may include offering cool-toned contouring shades and lipsticks for the gothic anti-glamour trend, as well as easy-to-use pastel products for bold looks. Companies might also invest in marketing campaigns that emphasize the blend of nostalgia and modern innovation, appealing to consumers' desire for unique and expressive aesthetics. As these trends gain traction, the beauty industry could see a rise in collaborations with influencers and artists who embody these styles.
Beyond the Headlines
The emphasis on individuality and self-expression in beauty trends may have broader cultural implications, influencing fashion, art, and media. As consumers embrace these styles, there could be a shift towards more inclusive and diverse representations in advertising and media. This trend might also spark discussions about beauty standards and the importance of authenticity in personal expression.
