What's Happening?
Kering has introduced the Kering Craft program in China, aimed at supporting emerging local designers. Developed in collaboration with Shanghai's designer council, the program seeks to identify promising
Chinese designers through an international jury. Selected talents will participate in a residency program across Milan, Paris, and Shanghai, focusing on artisanship, design, and business insights. The initiative was announced during the unveiling of the Kering Pavilion at the China International Import Expo, highlighting Kering's commitment to fostering creativity and innovation in China's fashion industry.
Why It's Important?
The launch of Kering Craft in China signifies a strategic move by one of the world's largest luxury groups to deepen its engagement with China's dynamic fashion and creative sectors. By empowering local designers, Kering aims to foster the development of 'glocal' brands—local Chinese brands with global potential. This initiative not only strengthens Kering's presence in China but also contributes to the global fashion ecosystem by encouraging cross-cultural exchanges and innovation. The program could lead to increased brand-building capabilities for Chinese designers, potentially reshaping the luxury market landscape.
What's Next?
As Kering continues to implement the Craft program, the focus will be on nurturing the selected designers and facilitating their growth through international exposure and collaboration. The success of this initiative could inspire other luxury brands to adopt similar strategies, further integrating local talent into the global fashion industry. Stakeholders, including the Shanghai Fashion Week Organizing Committee, will likely monitor the program's impact on the local fashion scene and its contribution to China's creative economy.
Beyond the Headlines
The Kering Craft program highlights the ethical dimension of supporting local talent and fostering sustainable growth in the fashion industry. By promoting artisanship and creativity, Kering is contributing to a more inclusive and diverse fashion landscape. This initiative also underscores the importance of cultural exchange in driving innovation and expanding the boundaries of luxury fashion.
