What's Happening?
Verticon Strategy, a new consulting firm, has been launched to assist hospitality suppliers in navigating the industry's complex ecosystem. Founded by David Weinstein, a veteran with over 15 years of experience in the hospitality sector, the firm aims
to provide suppliers with strategic guidance to successfully enter and expand within the market. The hospitality industry is known for its intricate web of brand standards, procurement rules, and distribution networks, which can pose significant challenges for suppliers. Verticon Strategy seeks to address these challenges by offering a clear roadmap for positioning, stakeholder alignment, and go-to-market planning.
Why It's Important?
The launch of Verticon Strategy is crucial for hospitality suppliers who often struggle to scale due to the industry's complexity. By providing strategic consulting, the firm aims to help suppliers overcome barriers to entry and achieve sustainable growth. This development is particularly important as many companies fail to meet their market-entry targets, with studies indicating that a significant percentage of new ventures do not achieve sustained profitability. Verticon Strategy's approach could lead to more successful market entries and expansions, benefiting suppliers and the broader hospitality industry by fostering innovation and competition.
What's Next?
As the 2026 budget season approaches, Verticon Strategy emphasizes the urgency for suppliers to align their strategies and secure their positions in the market. Companies that delay their planning until the new year may find themselves at a disadvantage, as budgets and standards will already be established. Verticon Strategy plans to work closely with suppliers to ensure they are well-positioned for the upcoming year, potentially leading to increased adoption of innovative products and services within the hospitality sector.
