What's Happening?
President Trump's approval rating has significantly declined among Baby Boomers, according to recent polling data. The YouGov/Economist poll conducted between November 7 and 10 shows a drop in approval from 49% in October to 42% in November, with disapproval
rising to 57%. This decline comes in the wake of a prolonged government shutdown that has heightened economic anxieties among older voters. The shutdown affected essential programs like SNAP benefits, which many seniors rely on, and contributed to rising living costs. The economic pressures have led to a bleak outlook among Baby Boomers, who were critical to Trump's 2024 victory.
Why It's Important?
The decline in approval among Baby Boomers, a key demographic for Trump, could weaken Republican momentum heading into the 2026 midterms. This age group has traditionally been a strong base of support for the GOP, and their dissatisfaction could impact election outcomes in states where older voters are influential. The economic concerns, including rising grocery prices and energy costs, are exacerbating the situation, as many older Americans face financial insecurity as they approach retirement. The Economic Policy Institute warns that nearly half of older Americans are financially unprepared for retirement, which could further erode support for Trump.
What's Next?
The government funding bill will last until January 30, during which time Trump's approval rating among Baby Boomers could continue to fall. This could have implications for the Republican Party's prospects in the 2026 midterms, especially if economic conditions do not improve. The administration may need to address these economic concerns to regain support from this critical demographic.
Beyond the Headlines
The economic pressures facing Baby Boomers highlight broader issues of financial insecurity among older Americans. The lack of retirement savings and pension coverage is a significant concern, with many nearing poverty as they approach retirement age. This situation underscores the need for policy solutions to address the economic challenges facing this demographic.
