What's Happening?
Booking.com's 'Taste of Home Asia Pacific' research reveals that food is playing a central role in shaping holiday home experiences in 2025. Travelers are increasingly selecting holiday homes that offer the freedom to dine, host, and cook in unique spaces, turning culinary moments into opportunities for connection and cultural immersion. The study, based on a survey of over 8,000 travelers, highlights how food-driven experiences influence travel decisions, with holiday homes emerging as a key part of this trend. The report identifies four standout trends: the shift in the 'chef' role, holiday kitchen personas, 'trolley tourism,' and the concept of a 'portable pantry.'
Why It's Important?
The emphasis on food in holiday home stays reflects a broader trend towards personalized and meaningful travel experiences. As travelers seek more authentic and immersive experiences, holiday homes that cater to culinary exploration are becoming increasingly popular. This trend presents opportunities for property owners to enhance their offerings and attract food-focused travelers. By understanding traveler preferences and adapting to these trends, holiday home providers can support local tourism economies and foster positive guest experiences. The findings also highlight the importance of food in travel decisions, suggesting that culinary experiences are becoming a key factor in destination selection.
What's Next?
Holiday home providers are likely to focus on enhancing their culinary offerings to attract food-focused travelers. This may involve providing access to local markets, offering kitchen facilities, and promoting local dining experiences. As the trend towards personalized travel experiences continues, property owners may also invest in technology and marketing strategies to better understand and cater to traveler preferences. The report suggests that holiday homes will play a significant role in supporting local tourism economies, with travelers increasingly choosing destinations based on food experiences. By aligning with these trends, holiday home providers can position themselves for success in the evolving travel landscape.
Beyond the Headlines
The report highlights the cultural and social dimensions of food-driven travel experiences, emphasizing the role of culinary moments in fostering connection and cultural immersion. The findings suggest that holiday homes are not just places to stay, but dynamic spaces for discovery and creativity. As travelers embrace food as a central part of their travel experience, holiday home providers have the opportunity to create memorable and meaningful stays. The report underscores the importance of understanding traveler preferences and adapting to changing demands, ultimately enhancing the guest experience and supporting local tourism economies.
