What's Happening?
The Dallas Stars, in collaboration with AT&T Stadium, will host the NHL Stadium Series during the 2026-27 season. The event is scheduled for February 20, 2027, marking the first time a hockey game will be
played at the 80,000-plus-seat stadium, known as 'Jerry World' after Cowboys owner Jerry Jones. The opponent for the Stars has not yet been announced. This event follows the Stars' previous outdoor game at the Cotton Bowl in 2020, where they defeated the Nashville Predators. The announcement highlights the growing popularity of hockey in Texas, with the Stars reaching the Western Conference finals for three consecutive seasons.
Why It's Important?
Hosting the NHL Stadium Series at AT&T Stadium signifies the expansion of hockey's footprint in Texas, traditionally a football-centric region. The event is expected to draw significant attention and attendance, showcasing the sport's growing popularity. For the Dallas Stars, this represents an opportunity to further solidify their presence and fan base in the region. The collaboration with the NHL and AT&T Stadium also underscores the versatility of the venue, enhancing its reputation as a premier location for major sporting events beyond football. This could lead to increased economic activity in the area, benefiting local businesses and tourism.
What's Next?
As the event approaches, the Dallas Stars and AT&T Stadium will likely engage in promotional activities to maximize attendance and fan engagement. The announcement of the opponent will be a key milestone, potentially influencing ticket sales and media coverage. Preparations for the event will involve logistical planning to accommodate the large crowd and ensure a seamless experience for attendees. Stakeholders, including the NHL, the Stars, and AT&T Stadium, will focus on delivering a world-class event that could set a precedent for future hockey games in non-traditional venues.
Beyond the Headlines
The decision to host the NHL Stadium Series at AT&T Stadium reflects broader trends in sports marketing and venue utilization. It highlights the strategic efforts to diversify sports offerings in regions dominated by other sports, such as football in Texas. This move could inspire other teams and leagues to explore unconventional venues, potentially leading to innovative fan experiences and expanded market reach. Additionally, the event may contribute to the cultural integration of hockey within the local community, fostering a more inclusive sports environment.
