What's Happening?
In 2025, workplace giving programs in the United States saw a significant shift towards addressing domestic issues, particularly in response to natural disasters and food insecurity. According to data from Benevity, Inc., a corporate purpose software
provider, total donations through its Enterprise Impact Platform reached $3.74 billion, marking a 9.2% increase from 2024. This shift was characterized by a notable increase in donations for domestic emergency relief, with significant contributions following events such as the Kerrville floods in Texas and the Los Angeles wildfires. The Community Foundation of the Texas Hill Country received $15.7 million after the floods, while support for Southern California's wildfire relief propelled several local nonprofits into the top 50 causes. Conversely, funding for international causes, including foreign affairs and national security, saw a 9% decline.
Why It's Important?
The pivot towards domestic giving highlights a growing emphasis on addressing immediate humanitarian needs within the United States. This trend reflects a broader societal focus on supporting local communities in times of crisis, potentially driven by increased awareness of domestic challenges such as natural disasters and food insecurity. The increase in donations to emergency food nonprofits by 35% and civil rights causes by 15% underscores a collective effort to mitigate the impacts of inflation and changes in government programs like SNAP. This shift could influence future corporate and individual giving strategies, prioritizing local over international aid, and potentially reshaping the landscape of philanthropic efforts in the U.S.
What's Next?
As domestic issues continue to garner attention, it is likely that workplace giving programs will further align with local needs, potentially leading to more targeted and impactful philanthropic efforts. Companies may increasingly focus on partnerships with local nonprofits to address specific community challenges. Additionally, the decline in international funding could prompt global organizations to reassess their strategies to maintain donor engagement. The ongoing emphasis on domestic relief may also encourage policymakers to consider additional support mechanisms for affected communities, potentially influencing future legislative priorities.
