What's Happening?
The Washington, D.C. chapter of the Hospitality Sales and Marketing Association International (HSMAI) is hosting its annual Directors Roundtable on November 20 at the Hyatt Regency Crystal City in Arlington,
Virginia. The event will feature industry experts discussing the DMV hotel market, 2026 marketing trends, and scenario planning. Key speakers include Bart Berkey, Melissa Riley, Kristi White, Jennifer Hill, and Stephanie Smith. The roundtable aims to provide insights into mission-driven leadership, team culture, and measurable outcomes in the hospitality industry. The event is free for HSMAI DC members and costs $70 for non-members.
Why It's Important?
This event is significant as it provides a platform for hospitality professionals to gain insights into the latest trends and strategies in the industry. With the hospitality sector facing unique challenges, such as fluctuating demand and evolving customer expectations, the roundtable offers valuable knowledge on how to navigate these issues. The focus on leadership and digital innovation is crucial for driving sustainable success and enhancing client experiences. Participants stand to benefit from networking opportunities and expert advice, which can help them adapt to changes and improve their business operations.
What's Next?
The roundtable is expected to foster collaboration among hospitality professionals, leading to the implementation of new strategies and innovations in the DMV hotel market. Attendees may apply the insights gained to improve their operations and customer service. The event could also influence future HSMAI initiatives and programs, as feedback and case studies from participants may shape the organization's focus areas. Continued engagement with HSMAI's resources and community could further support professionals in achieving their business goals.
