What's Happening?
TNT Sports is in discussions to acquire broadcasting rights for the new Nations Cup, an international rugby competition set to launch next year. This tournament, introduced during the 2023 Men's Rugby World Cup, will feature the world's top 12 rugby nations competing biennially. The competition aims to reshape the international rugby calendar, with London expected to host the first finals. TNT Sports, which has seen significant audience growth in its rugby broadcasts, is looking to expand its international offerings by securing these rights, although no deal has been finalized yet.
Why It's Important?
The potential acquisition of Nations Cup broadcasting rights by TNT Sports could significantly impact rugby viewership in the U.S. As the sport gains popularity, access to international competitions like the Nations Cup could enhance fan engagement and broaden the audience base. This move aligns with TNT Sports' strategy to increase its international sports portfolio, potentially leading to more comprehensive coverage of rugby in the U.S. market. The expansion of rugby broadcasts could also stimulate interest in the sport at grassroots levels, contributing to its growth and development in the U.S.
