What's Happening?
CNN is set to launch its All Access subscription service on October 28, priced at $6.99 per month or $69.99 annually, with a promotional annual price of $41.99. This service will provide live programming from CNN's domestic and international channels,
along with original shows and films. Cable subscribers will have free access to streaming content but will need to pay for unlimited CNN.com articles. The launch follows CNN's previous attempt with CNN+, which was discontinued shortly after its debut. This initiative is part of CEO Mark Thompson's digital strategy, aiming to enhance CNN's digital presence.
Why It's Important?
The introduction of CNN's All Access service marks a significant shift in the media landscape, particularly for cord-cutters and news enthusiasts. As media companies reconfigure their bundles, CNN's move could influence how news is packaged with entertainment. The service tests the willingness of audiences to pay for premium news video separate from cable subscriptions. This could impact monthly bills for those who subscribe to news apps or entertainment bundles like Disney+ and Netflix. The success of this service may encourage other news outlets to explore similar subscription models.
What's Next?
CNN's All Access service is expected to reshape news consumption patterns, with potential implications for cable carriage revenue and subscription models. Industry observers are watching closely to see if CNN can overcome the challenges faced by its previous streaming attempt, CNN+. The service's pricing strategy and integration with CNN's core reporting will be crucial in determining its success. As Warner Bros. Discovery continues to split assets and rebuild streaming bundles, the media landscape may see further changes in how news and entertainment are offered to consumers.
Beyond the Headlines
The launch of CNN's All Access service raises questions about the future of news subscriptions and the viability of standalone streaming products. As cord-cutting trends push viewers towards direct-to-consumer options, networks may test low monthly gates to build subscriber bases before increasing bundle prices. The service's success could influence other legacy news brands to adopt similar strategies, potentially leading to a shift in how news is consumed and monetized.
