What's Happening?
Véronique Nichanian, the artistic director of menswear at Hermès, is stepping down after nearly 40 years of shaping the brand's menswear line. Her departure comes at a time of generational shifts in the fashion industry, highlighted by 15 designer debuts
in the spring/summer 2026 season. Nichanian's tenure at Hermès was marked by a commitment to 'quiet luxury,' focusing on quality and timeless elegance rather than chasing trends. Under her leadership, Hermès maintained its cultural and economic resilience, with significant sales increases in leather goods and clothing despite challenging market conditions. Nichanian's designs evolved subtly over the years, reflecting changes in everyday life rather than market demands, and she was known for her ability to slow down time in an accelerated industry.
Why It's Important?
Nichanian's departure signifies a major transition for Hermès, a brand known for its steadfast adherence to quality and tradition. Her influence on menswear has been profound, setting a standard for 'quiet luxury' that has helped Hermès thrive economically. The brand's success under her leadership demonstrates the enduring value of consistency and craftsmanship in the luxury market. As Hermès navigates this change, the fashion industry will be watching to see how the brand maintains its identity and continues to innovate without compromising its core values. Nichanian's legacy will likely influence future designers and the broader industry, emphasizing the importance of timeless elegance over fleeting trends.
What's Next?
Hermès will present its autumn/winter 2026 collection, which will be Nichanian's final contribution to the brand. The fashion world will be keenly observing how Hermès transitions to new leadership and whether it will continue to uphold the principles of 'quiet luxury' that Nichanian championed. The brand's future direction could impact its market position and influence trends in menswear. Stakeholders, including fashion critics and luxury consumers, will be interested in how Hermès balances innovation with tradition in the post-Nichanian era.
Beyond the Headlines
Nichanian's departure raises questions about the future of creative freedom in the fashion industry. Her career at Hermès was marked by a rare level of autonomy, allowing her to focus on artisanal excellence and timeless design. As the industry becomes increasingly driven by fast fashion and social media trends, the value of such creative freedom may be challenged. Nichanian's legacy could inspire a reevaluation of how brands approach design and creativity, potentially leading to a renewed appreciation for craftsmanship and enduring style.
