What's Happening?
Mazda has announced a modest price increase for its 2026 CX-90 model, which will start at $40,330, including destination charges. This represents a $755 increase from the previous year. The CX-90, built on a longitudinal platform, offers enhanced power and space, making it suitable for families. The base model includes features such as all-wheel drive, 19-inch wheels, LED lighting, and rain-sensing wipers. New for 2026 is the availability of Polymetal Gray Metallic paint and standard hands-free Alexa technology. The interior accommodates up to eight passengers with faux leather seating and includes a 10.3-inch display, Apple CarPlay, Android Auto, USB-C ports, and three-zone climate control. The vehicle is powered by a turbocharged 3.3-liter inline-six engine paired with an eight-speed automatic transmission, supported by a 48-volt mild-hybrid battery. The CX-90 also offers a plug-in hybrid option with a 2.5-liter inline-four engine and a 17.8-kilowatt-hour battery, providing an electric-only range of up to 26 miles.
Why It's Important?
The slight price increase for the 2026 Mazda CX-90 reflects the ongoing trend of rising vehicle costs, which can impact consumer purchasing decisions. As families seek spacious and efficient vehicles, the CX-90's enhancements and hybrid options cater to these needs, potentially boosting Mazda's market competitiveness. The inclusion of advanced technology and safety features aligns with consumer demand for modern conveniences and security. The availability of multiple trims and premium options allows Mazda to appeal to a broad range of buyers, from those seeking basic functionality to those desiring luxury features. This strategic pricing and feature offering may help Mazda maintain its position in the competitive SUV market.
What's Next?
Mazda plans to release the refreshed CX-90 to dealerships before the end of the year, allowing consumers to explore the new features and configurations. The live configurator for both Turbo and PHEV models enables potential buyers to customize their vehicles according to personal preferences and budget constraints. As the automotive industry continues to evolve, Mazda's focus on hybrid technology and consumer-centric features may drive further innovation and adaptation in future models.
