What's Happening?
Cerca, a new dating app designed for Gen Z, will be featured at TechCrunch Disrupt 2025 in San Francisco. The app focuses on connecting users with people already in their social circles, addressing the Gen Z preference for meeting through mutual connections. Cerca has gained traction with around 60,000 users, primarily in New York and university campuses, and recently secured a $1.6 million seed round.
Why It's Important?
Cerca's approach reflects a shift in dating preferences among Gen Z, who prioritize safety and familiarity over traditional dating app models. By leveraging existing social networks, Cerca aims to reduce the fear of rejection and enhance user experience. This innovation in the dating app industry could influence future app designs and marketing strategies, catering to the unique needs of younger generations.
What's Next?
Cerca will present its technology at TechCrunch Disrupt, offering insights into Gen Z dating behaviors and app development strategies. The event provides an opportunity for Cerca to gain visibility and attract potential investors, further expanding its user base and market presence.
