What's Happening?
The University of Wisconsin-River Falls (UWRF) is prominently represented in the upcoming Alice in Dairyland finals, with half of the finalists being current or former students. The event, scheduled for May 14-16 in Marathon County, will see Gabby Huitema,
a senior majoring in animal science, and alumni Michelle Stangler and Jessica Moor, among others, vying for the title. The Alice in Dairyland role, managed by the Wisconsin Department of Agriculture, Trade and Consumer Protection, involves promoting the state's agriculture industry. Huitema, who has a background in showing lambs and a passion for agricultural advocacy, was inspired to pursue the role after her experience as the 2025 Green Lake County Fairest of the Fair. Stangler, a journalism and agricultural marketing communications graduate, has a rich background in agricultural storytelling, while Moor, a business administration graduate, has been involved in 4-H and FFA. The finals will include agribusiness tours, media interviews, and presentations, with the winner announced on May 16.
Why It's Important?
The Alice in Dairyland program plays a crucial role in promoting Wisconsin's agriculture, a significant sector in the state's economy. By involving young advocates like Huitema, Stangler, and Moor, the program ensures that the next generation is prepared to continue this vital work. The participation of UWRF students and alumni underscores the university's role in fostering agricultural education and advocacy. This event not only highlights individual achievements but also emphasizes the importance of agricultural communication and education in sustaining the industry. The finalists' diverse backgrounds in animal science, journalism, and business administration reflect the multifaceted nature of agricultural advocacy, which is essential for addressing the challenges and opportunities within the sector.
What's Next?
The winner of the Alice in Dairyland title will be announced at a public event on May 16, with the term beginning on July 6. The selected candidate will embark on a year-long journey to represent Wisconsin's agriculture industry, engaging in various promotional activities and educational outreach. This role will involve collaboration with agricultural organizations, participation in public events, and media engagements to raise awareness about the state's agricultural products and practices. The outcome of the finals will likely influence the future careers of the participants, as they gain valuable experience and exposure in the field of agricultural advocacy.











