Parker’s Kitchen Partners with Georgia Southern University for NIL Collaboration

What's Happening?

Parker’s Kitchen has announced a new long-term partnership with Georgia Southern Athletics, marking its first-ever name, image, and likeness (NIL) collaboration with football standout Davion 'Chewy' Rhodes. The partnership includes the launch of the Parker’s Kitchen Chewy Rhodes Hot Honey Combo, which will be promoted through digital platforms, social media campaigns, and game-day activations. The collaboration aims to strengthen Parker’s Kitchen's commitment to Georgia Southern University and the Statesboro community, while also supporting the university's athletics program and recruiting graduates.

Why It's Important?

This partnership highlights the growing trend of NIL collaborations in college sports, providing athletes with new opportunities for brand endorsements. It reflects Parker’s Kitchen's strategic investment in community engagement and workforce recruitment. By aligning with Georgia Southern University, Parker’s Kitchen enhances its brand visibility and strengthens ties with local consumers. The initiative also underscores the importance of corporate support in collegiate athletics, potentially influencing similar partnerships across the industry.