What's Happening?
Planet Fitness, Inc., a leading franchisor and operator of fitness centers, has announced the appointment of Sarah Powell as General Counsel, effective November 17, 2025. Powell, who brings over 25 years of experience in legal and strategic business advisory
roles, will report directly to CEO Colleen Keating. Her previous roles include Executive Vice President, General Counsel, and Secretary at GoTo Foods, and Senior Vice President, General Counsel, and Corporate Secretary at Advance Auto Parts. Powell's extensive experience in legal compliance, corporate governance, and strategic business development is expected to accelerate Planet Fitness's growth opportunities.
Why It's Important?
The appointment of Sarah Powell as General Counsel is significant for Planet Fitness as it aims to strengthen its legal and compliance strategies amidst its global expansion. Powell's experience in managing complex franchise matters and consumer brands on a global scale will be crucial in navigating the legal challenges associated with operating in multiple countries. Her leadership is expected to support the company's strategic imperatives and drive operational excellence, which is vital for maintaining its position as a leader in the fitness industry.
What's Next?
As Powell steps into her new role, she will likely focus on enhancing Planet Fitness's legal frameworks to support its continued global growth. This may involve developing new compliance strategies and addressing legal challenges in international markets. Her strategic input will be essential in aligning the company's legal operations with its business objectives, potentially leading to new partnerships and expansion opportunities.
Beyond the Headlines
Powell's appointment highlights the growing importance of legal expertise in the fitness industry, particularly for companies with extensive franchising operations. Her role will involve not only legal compliance but also strategic business development, reflecting the evolving nature of legal counsel positions in large corporations.
