What's Happening?
Drukair, Royal Bhutan Airlines, has signed its first global distribution agreement with Amadeus, a leading travel technology solutions provider. This partnership will make Drukair's inventory available to travel agents worldwide, enhancing the airline's
global reach. Drukair connects Bhutan with major cities across Asia, and this collaboration will allow its fares, schedules, and inventory to be accessible on the Amadeus Travel Platform. The agreement is expected to drive growth and strengthen Drukair's presence in the global travel market.
Why It's Important?
The partnership with Amadeus marks a significant milestone for Drukair, aligning with its strategy to expand accessibility and enhance customer experience. By leveraging Amadeus's extensive network, Drukair can reach more travelers, increasing its visibility and competitiveness in the global travel industry. This move is particularly important for Bhutan, a unique destination that can benefit from increased international tourism. The collaboration also highlights the role of technology in transforming airline distribution and expanding market reach.
What's Next?
Drukair will soon go live with Amadeus travel sellers, with exact dates and market availability to be announced. The rollout will initially target travel sellers in key markets such as India, Thailand, Singapore, and the UAE, with further expansion planned for 2026. As Drukair integrates into the global travel ecosystem, it may explore additional partnerships and technological innovations to enhance its service offerings and customer engagement.
