What's Happening?
Eurail has announced a week-long Double11 promotion, offering a 20% discount on Eurail Global Passes. This exclusive offer is available to travel agents and is not being promoted on Eurail's consumer channels.
The promotion applies to travel commencing on or before June 1, 2026, and excludes certain pass types. The discount provides significant savings on various Eurail Global Pass options, encouraging travel agents to pass these savings onto their clients.
Why It's Important?
This promotion by Eurail is a strategic move to boost sales and encourage travel planning among consumers. By offering a substantial discount, Eurail aims to attract more travelers to use their rail services across Europe. This could lead to increased revenue for the company and provide travel agents with a competitive edge in offering attractive deals to their clients. The promotion also highlights the importance of strategic marketing in the travel industry, particularly in a post-pandemic context where travel companies are seeking to regain momentum.
