White Sox Announce Return of Broadcast Team for 2026 Season

What's Happening?

The Chicago White Sox have announced plans to retain their entire broadcast team for the 2026 season. Brooks Boyer, the team's executive vice president and chief revenue/marketing officer, confirmed the decision prior to a game against the Padres. John Schriffen, who will be entering his third season as the television play-by-play voice, is among those returning. Boyer praised Schriffen's enthusiasm and ability to connect with players and fans, noting significant improvements in the broadcast quality compared to the previous year. The team also plans to bring back Steve Stone, a veteran analyst, for his 19th season, along with Dan Plesac and Gordon Beckham, who filled in for Stone during his games off in 2025. Brooke Fletcher and Connor McKnight, in-game reporters, have been commended for their contributions to the broadcast, which is now aired on the Chicago Sports Network (CHSN). Boyer emphasized the strength of the radio team, featuring Len Kasper and Darrin Jackson, and expressed a desire for them to call postseason games.

Why It's Important?

The decision to retain the broadcast team reflects the White Sox's commitment to enhancing fan engagement and delivering high-quality coverage. The continuity in the broadcast team is expected to strengthen the connection between the team and its fan base, which is crucial for maintaining and growing viewership. The improved broadcast quality, as noted by Boyer, aligns with the team's on-field improvements, particularly post All-Star break, and the emergence of young prospects. This move could positively impact the team's brand and marketability, potentially attracting more sponsors and increasing revenue. The emphasis on a comprehensive coverage team rather than a traditional two-man booth suggests a shift towards more dynamic and engaging broadcasts, which could set a precedent for other teams in Major League Baseball.

What's Next?

The White Sox will continue to work with CHSN to refine their broadcast approach, taking into account feedback from trusted sources to ensure the best possible experience for fans. As the team looks to build on its recent improvements, the broadcast team will play a key role in narrating the journey and engaging with the audience. The potential for postseason play could provide an opportunity for the radio team to showcase their skills on a larger stage, further enhancing the team's reputation. The focus will remain on creating compelling content that resonates with fans and supports the team's overall growth strategy.