What is the story about?
What's Happening?
The fourth edition of Frieze Seoul took place from September 3-6, 2025, at the Coex convention center in Gangnam, alongside the Korea International Art Fair (Kiaf). Despite economic concerns and a slower market, the fair saw decent top-end sales and a strong institutional presence. The collector base in Korea is reportedly growing younger and more diverse, with fewer Western exhibitors and more from Korea and Asia. Notable sales included Mark Bradford's mixed media triptych sold for USD 4.5 million and George Condo's work on paper for USD 1.2 million. The fair attracted 160 institutions globally, including curators from major museums and biennales.
Why It's Important?
Frieze Seoul's success highlights the resilience of the art market in Asia despite economic challenges. The fair's ability to attract a diverse range of collectors and institutions underscores its significance as a leading art market event in the region. The presence of high-profile collectors and strong sales indicate continued interest and investment in art, which can bolster the local economy and cultural scene. The fair also serves as a platform for galleries to showcase innovative works, contributing to the global art dialogue.
What's Next?
Frieze Seoul's continued success may encourage more international galleries and collectors to participate in future editions, potentially increasing the fair's global influence. The launch of new art fairs in Korea, such as Hive, scheduled for next May, suggests a growing interest in the region's art market. This expansion could lead to increased competition and opportunities for local artists and galleries. Additionally, the fair's focus on diverse and younger collectors may drive changes in the types of art being produced and sold.
Beyond the Headlines
The fair's emphasis on regional collectors and institutions reflects broader shifts in the global art market, where Asian countries are becoming increasingly influential. This trend may lead to more collaborative projects and cultural exchanges between Asian and Western art communities. The fair's success also highlights the importance of cultural events in fostering international relations and understanding, particularly in a region with complex political dynamics.
AI Generated Content
Do you find this article useful?
