What's Happening?
Sherlock's Carpet & Tile, a family-owned flooring business in Orland Park, is celebrating its 50th anniversary. Originally opened as Medallion Carpets in Homewood in 1975, the store moved to its current location in 1980 and underwent several name changes, finally becoming Sherlock's Carpet & Tile in 2001. The business is marking the milestone with a sale on select carpet, tile, hardwood, and luxury vinyl brands. Founded by Joe Sherlock, the company was handed over to his son Marty Sherlock in 1993. Marty, who had been involved in the business since his teenage years, took over during a challenging time when his father fell ill. The company has since expanded its offerings to include tile flooring, reflecting a shift in consumer preferences away from carpet. Marty’s daughter, Marie Sherlock, now serves as the marketing director, continuing the family legacy.
Why It's Important?
The 50th anniversary of Sherlock's Carpet & Tile highlights the resilience and adaptability of family-owned businesses in the U.S. flooring industry. As consumer preferences have shifted from carpet to hard surfaces, the company has successfully rebranded and expanded its product offerings to meet market demands. This adaptability is crucial for survival in a competitive market where flooring trends have evolved significantly over the decades. The celebration not only marks a significant milestone for the Sherlock family but also underscores the importance of local businesses in contributing to regional economies and providing personalized services that larger chains may not offer.
What's Next?
Sherlock's Carpet & Tile plans to continue serving the Chicagoland area and expand its reach across Illinois, Indiana, Michigan, and Wisconsin. The company may consider another rebranding to better reflect its diverse product offerings, as customers often associate the name primarily with carpet. This potential rebranding could help clarify the company's full-service capabilities, including hardwood and tile flooring, and attract a broader customer base. The ongoing sale and anniversary celebrations are expected to boost sales and increase brand visibility in the region.
