What is the story about?
What's Happening?
Alexandra Preiss, founder of Preiss Fine Arts, shares insights into her passion for photography and the gallery's mission to champion fine art photography as a collectible medium. The gallery, located in Vienna, Austria, is currently hosting the exhibition 'Image Cults: Icons, Bodies, Belief,' which explores cultural myths and modern forms of devotion through photography.
Why It's Important?
Preiss Fine Arts plays a significant role in elevating photography as a respected art form, offering collectors a chance to engage with both established and emerging artists. The gallery's focus on quality and vision helps preserve the legacy of photography while inspiring new generations of collectors, contributing to the broader art market and cultural discourse.
What's Next?
Preiss Fine Arts plans to continue pushing boundaries with upcoming events tailored to young collectors, aiming to connect them with photography as a serious and inspiring medium. The gallery is also preparing for the Christmas season, promoting artwork as a special and lasting gift.
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