What is the story about?
What's Happening?
Reome, a beauty brand founded by Joanna Ellner, is focusing on biotech and longevity as the future of skincare. Ellner, an ex-beauty editor turned acupuncturist and brand founder, views longevity and biotech not as trends but as a new approach to skincare. The biotech beauty market is projected to grow significantly, with longevity becoming a billion-dollar industry. Reome aims to integrate scientific credibility with consumer trust to redefine skincare.
Why It's Important?
Reome's strategy reflects a broader industry shift towards biotech and longevity, potentially transforming the beauty sector. This approach could lead to innovative products that cater to consumer demand for scientifically-backed skincare solutions. As biotech becomes more integrated into beauty, companies may need to adapt to new technologies and consumer expectations, influencing market dynamics and competitive strategies.
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