What is the story about?
What's Happening?
FleishmanHillard has announced the appointment of EJ Kim as the global managing director of TRUE Global Intelligence, the agency's research, analytics, and intelligence consultancy. This move is part of FleishmanHillard's strategy to enhance its intelligence capabilities, which are central to driving strategic innovation and business impact. TRUE Global Intelligence integrates Omnicom's data stack with proprietary measurement frameworks and AI-powered tools to deliver data-driven insights and consulting-grade analysis. Kim, a seasoned intelligence strategist, brings extensive experience in transforming insights and analytics functions into strategic consulting capabilities. Her leadership is expected to further embed data-driven insights and advanced analytics into FleishmanHillard's operations, guiding smarter decisions and more meaningful outcomes for clients.
Why It's Important?
The appointment of EJ Kim underscores FleishmanHillard's commitment to placing intelligence at the core of its operations, which is crucial for delivering value to clients in a data-driven world. By enhancing its intelligence capabilities, FleishmanHillard aims to help clients navigate complexity, seize opportunities, and achieve impactful results. This strategic move is likely to strengthen the agency's position in the competitive field of public relations and consulting, offering clients more dynamic programs that drive growth and shift perceptions. The integration of AI-powered solutions and data-driven insights is expected to sharpen strategies and unlock new opportunities for brands, proving the agency's value at every stage of the communications cycle.
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