What's Happening?
Practical Ecommerce has published advice on recovering traffic from ChatGPT-generated 404 error pages using Google Analytics 4 (GA4). ChatGPT often links to non-existent URLs, leading to high-converting traffic being lost. The article suggests tracking these errors in GA4, creating helpful 404 pages, and setting up 301 redirects for broken URLs that generate traffic. This approach aims to 'save' visits and address declining Google Search traffic.
Why It's Important?
With the rise of AI-generated content, businesses must adapt to new traffic sources and potential errors. Monitoring and recovering traffic from ChatGPT can help maintain conversion rates and optimize user experience. As traditional search traffic declines, leveraging AI-driven traffic becomes increasingly important for sustaining online visibility and engagement.
