What's Happening?
Crystal Maggelet, CEO of Maverik, emphasized the importance of treating employees well to ensure they provide excellent service to customers. Speaking at CSP’s Outlook Leadership conference, Maggelet highlighted the company's approach as a family business, which involves supporting employees and communities. Maverik encourages its stores to engage with local communities through dedicated budgets. Maggelet shared a story of Maverik employees assisting an elderly customer, demonstrating the company's commitment to customer care. Additionally, Maverik partners with Feeding America to donate surplus food, reflecting its stance against food waste.
Why It's Important?
Maverik's approach underscores the significance of employee satisfaction in driving customer loyalty and service quality. By fostering a supportive work environment, businesses can enhance their reputation and customer relationships. This strategy not only benefits employees but also contributes to community welfare, aligning with broader corporate social responsibility goals. The partnership with Feeding America highlights the company's commitment to addressing food insecurity, which can strengthen community ties and brand image.
What's Next?
Maverik plans to complete its rebranding efforts within the next 12 to 24 months, aiming for a stable future. However, Maggelet expressed concerns about economic uncertainties affecting business planning. The company will continue to focus on community engagement and employee empowerment as key elements of its growth strategy.
