Holland Barrett Expands Retail Presence with Morrisons Concession Launch

What's Happening?

Holland & Barrett has launched a new concession within Morrisons supermarkets in the UK, marking a significant step in its retail expansion strategy. The health and wellness retailer opened its beauty and health concession at the Stockport Cheadle Heath store, operated by Holland & Barrett staff. Additional concessions are set to open in Morrisons' Norwich and Bradford stores in October. This move is part of Holland & Barrett's broader transformation of its beauty business, aiming to become the UK's leading health and wellbeing retailer. The company has been piloting an 'inside-out' store concept to create immersive spaces focused on skin and hair health, with plans to roll out this format to more city stores in 2026.

Why It's Important?

The expansion into Morrisons supermarkets represents a strategic effort by Holland & Barrett to increase accessibility to its health and wellness products. By establishing concessions in high-traffic locations, the retailer can reach a broader customer base, potentially boosting sales and brand visibility. This initiative aligns with the company's goal to transform its beauty business and enhance its market position in the UK. The move also reflects a growing trend among retailers to create immersive shopping experiences that cater to consumer demand for specialized health and beauty products.

What's Next?

Holland & Barrett plans to continue its expansion by rolling out the new beauty format to more UK city stores in 2026. The company is also expected to announce new brand partnerships and innovations as part of its ongoing transformation strategy. These developments could further solidify its position as a leading health and wellness retailer in the UK, potentially influencing competitors to adopt similar strategies.