What's Happening?
Liverpool FC's communications team has been recognized with the 'Communications Initiative of the Year' award at the 2025 edie Net Zero Awards. The accolade celebrates the club's efforts in promoting 'The Red Way,' LFC's sustainability strategy, which
aims to engage fans around climate action. The award highlights the club's creative approach to integrating climate issues into its communications strategy, significantly increasing fan awareness of its sustainability initiatives. The Red Way has become central to LFC's efforts to drive positive change, using innovative campaigns to connect with fans and inspire real, lasting impact.
Why It's Important?
The recognition of Liverpool FC's sustainability strategy underscores the growing importance of environmental responsibility within the sports industry. By successfully engaging fans in climate action, LFC demonstrates how sports organizations can leverage their influence to drive awareness and inspire change. This award not only affirms the club's commitment to sustainability but also sets a precedent for other sports teams to follow. The initiative's success in increasing fan awareness from 13% to 34% highlights the potential for sports organizations to contribute to global climate goals, influencing both their local communities and broader audiences.
