What's Happening?
The Globus family of brands has unveiled its most extensive lineup of tours to date, featuring over 550 guided and independent holidays worldwide. This expansion includes 44 new tours designed to provide travel advisors with enhanced selling opportunities. The new itineraries span various destinations, including Asia, Europe, and North America, and offer a range of experiences from undiscovered gems to independent tours. Globus has also expanded its Small Group Discovery collection to 61 tours globally, adding seven new itineraries for 2026. These include tours in South Africa, Ecuador, Coastal California, Sicily and Malta, Portugal, and Ireland. The initiative aims to simplify the selling process for advisors, offering fully commissionable tours curated by expert Tour Directors.
Why It's Important?
The expansion of Globus' tour offerings is significant for travel advisors and the tourism industry. By providing a broader range of tours, Globus enables advisors to offer more personalized and diverse travel experiences to their clients, potentially increasing sales and customer satisfaction. The focus on small group discovery tours caters to the growing demand for personalized travel experiences, which can lead to higher conversion rates and repeat business. This move also positions Globus as a competitive player in the travel industry, offering advisors tools to grow their business and meet the evolving preferences of travelers seeking unique and immersive experiences.
What's Next?
Travel advisors are expected to leverage the expanded portfolio to attract more clients and enhance their business offerings. As the new itineraries roll out, advisors will likely focus on marketing these tours to highlight their unique features and destinations. Globus may continue to innovate and expand its offerings based on market trends and customer feedback, potentially introducing more specialized tours in the future. The success of these new tours could influence other travel companies to expand their offerings, further diversifying the travel market.
Beyond the Headlines
The expansion of Globus' tour offerings reflects broader trends in the travel industry, such as the increasing demand for personalized and small group travel experiences. This shift may lead to changes in how travel companies design and market their tours, emphasizing unique cultural and natural experiences. Additionally, the focus on commissionable tours highlights the importance of supporting travel advisors in a competitive market, ensuring they have the resources to succeed and grow their businesses.
